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'I met my IS captor on a German street'

BBC News - 17 August 2018 - 6:19pm
A Yazidi teenager sold into slavery by IS tells of her horror at meeting her captor in a German street.

Soldier cleared of rape ordered to pay £100,000 in civil case

BBC News - 17 August 2018 - 5:43pm
Sean Diamond continues to deny the allegation and says he is asking for the decree to be recalled.

Serena Williams, motherhood and Instagram pressure

BBC News - 17 August 2018 - 5:36pm
The tennis star revealed, like millions of others, she caved to pressure to look perfect online.

Aretha Franklin: Stevie Wonder on last meeting with soul singer

BBC News - 17 August 2018 - 5:17pm
The musician says it was emotional for him to visit Aretha Franklin a few days before she died.

Danny Cipriani charged with improper conduct by Rugby Football Union

BBC News - 17 August 2018 - 5:14pm
England fly-half Danny Cipriani is charged with improper conduct by the Rugby Football Union after an incident in a Jersey nightclub.

U20 World Cup: England women beat Netherlands to reach semi-finals in France

BBC News - 17 August 2018 - 4:57pm
England women reach the Under-20 World Cup semi-finals for the first time by beating the Netherlands 2-1.

Chuckle Brothers star Barry's funeral held in Rotherham

BBC News - 17 August 2018 - 4:53pm
Roy Chubby Brown, Linda Nolan and Bernie Clifton were among those attending the service.

India monsoon floods 'kill more than 300' in Kerala

BBC News - 17 August 2018 - 4:51pm
Officials say the flooding in Kerala state is now the worst in a century, with more than 320 killed.

Manchester mosque denies 'military jihad' support

BBC News - 17 August 2018 - 4:28pm
A mosque where the Manchester Arena bomber prayed denies encouraging "military struggle".

Pair charged with FGM of three-year-old girl

BBC News - 17 August 2018 - 4:03pm
The man and woman, from east London, are accused of female genital mutilation of the girl.

The immigrants who built Australia's 'fairytale' castles

BBC News - 17 August 2018 - 3:51pm
How nostalgic Europeans forged shrines to old traditions - creating the nation's first theme parks.

Goodbye, Facebook traffic. Welcome back, SEO, we missed you?

Nieman Journalism Lab - 17 August 2018 - 3:31pm

“We are not interested in talking to you about your traffic and referrals any more. That is the old world and there is no going back.” That, allegedly, was Campbell Brown, Facebook’s global head of news partnerships, last week. The comments align with what she said in part at a Recode conference in February: “My job is not to make publishers happy.

As news publishers’ Facebook referral traffic continues to fall, what are they supposed to do? Well, they could always try search engine optimization, which saw a mini-renaissance in coverage this past week.

“Prior to Facebook, the best way to reliably obtain traffic was through search-engine optimization, formatting web content so that it would rank highly within search engines,” Brian Feldman wrote for New York Magazine’s Select All this week.

Socially optimized content was about getting a rise out of people, tapping into some part of their lizard brain that made them react to information after consuming it. It was often ‘relatable’ or ‘me irl’ or aspirational or anger-inducing…

The problem with social-optimized content is that its overt, eerie familiarity drapes a kind of lowest-common-denominator cynicism across the internet. Social media tends to favor positive sentiment over negative, and exaggeration over subtlety.

SEO is a possible antidote: “For better or worse, SEO forced publishers to focus on providing their readers with relevant information.”

SEO content can also be gross and annoying, obviously. (Maybe this is the best way to put it.) But after being neglected at least as a major topic of conversation over the past couple years (it never actually went away), will it see a little comeback? It so happens that Shorenstein’s Emily Roseman published a Medium post this week on The Texas Tribune’s continued focus on SEO under chief audience officer Amanda Zamora:

The major turning point for SEO validation across the newsroom happened in the 2018 primary season back in March.

Leading up to the election, Amanda set a goal for the Trib to dominate search authority during Texas’s primary election coverage. This involved rigorously searching and tracking the competitive keywords and keyword search rank associated with each candidate and updating a collection of keywords to optimize in certain stories. Amanda also worked with the news team and politics editor to ensure that the evergreen, election resource pages (where they explained the candidates’ positions and policies) were well optimized.

Before the night of the elections, the Trib team drafted headlines for all possible election outcomes, preparing SEO-optimized ones for varying scenarios (i.e., if candidate A or candidate B won).

The strategy worked. During the lead-up to the primaries, the Trib was beating out even larger, national outlets around engagement for their competing search terms. Amanda later determined that during the week of the primaries, this process generated about 60 percent of the traffic to runoff-related pages coming via search.

Or you could just do this!

Do it for the humans, always. I think the people who do this ~audience~ thing best understand that core thing and know how to apply it to different platforms. Email newsletters, social, push alerts, apps, etc. are just tools to express that core thing, which is serving *people* https://t.co/4dg51TK351

— Millie Tran (@millie) August 15, 2018

Deontay Wilder says Tyson Fury bout will 'definitely' happen this year

BBC News - 17 August 2018 - 2:39pm
WBC world heavyweight champion Deontay Wilder says he will "definitely" face Tyson Fury in America this year.

Washington bridge plunge teenager 'asked for a push'

BBC News - 17 August 2018 - 2:36pm
A teen who pushed her friend off a 60ft-tall (18m) bridge is facing charges after her friend was hurt.

#ShareYourRejections - The pain of being turned down

BBC News - 17 August 2018 - 2:12pm
Actors and writers on Twitter have been sharing their experiences of being rejected.

Kevin de Bruyne: Manchester City midfielder out for three months

BBC News - 17 August 2018 - 1:53pm
Manchester City midfielder Kevin de Bruyne is ruled out for three months with a knee injury.

Stormy Daniels a no-show on two UK shows

BBC News - 17 August 2018 - 1:37pm
The adult film star fails to make anticipated appearances on Celebrity Big Brother and Loose Women.

#TipTheBillChallenge: Why people are giving 100% tips

BBC News - 17 August 2018 - 1:35pm
The #TipTheBillChallenge is a social media trend which sees people tip the total amount of the bill.

India monsoon: Rescue operation in Kerala flooding

BBC News - 17 August 2018 - 1:33pm
Hundreds of troops have been rescuing trapped residents in Kerala, including a pregnant woman.

England v India: Ben Stokes to return for third Test, Sam Curran misses out

BBC News - 17 August 2018 - 1:30pm
Ben Stokes will make his England return in the third Test against India on Saturday - four days after being cleared of affray.


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